Free Mall Parking Promo Video

objective

To design and produce a video that promoted free parking at Shops at Merrick Park in Coral Gables, Florida.

DUTIES

Concept, design and animation. 

INSIGHT

For this video I decided to draw inspiration from Busby Berkeley who was renowned for including elaborate musical numbers in his films. Even though I was pleased with the results, in retrospect I wish there had been more time to experiment with more complex choreography and give the dancing cars that extra Berkeley flourish and fondness for visual decadence. Unfortunately, additional assets and valuable time were limited and since deadlines are sacred, compromise was really the only available option.