Trick Or Chic

objective

To design and produce print and digital assets that promoted a haunted house event hosted by Fashion Show in Las Vegas. 

duties

Concept, graphics, design and production.

INSIGHT

The headline for this project has a tendency to echo in the brain like a percussive instrument. It was this imaginary sound that helped keep me sane as I searched through a seemingly endless sea of uninspiring Halloween stock images that ranged from average to downright mediocre. Interestingly enough, whenever I came across an image that looked remotely interesting, the headline would increase in volume and when the images were truly unique, then the headline would go into full chorus mode. That’s when I knew I had struck gold.