GGP’S Impact At A Glance

objective

To design and produce a series of videos that highlighted several of GGP’s key sustainability achievements.

DUTIES

Concept, graphics, design and animation.

INSIGHT

The overall design for this project is so clean and minimalist that it’s easy to assume very little effort went into its execution. In fact, it was the complete opposite. The final look and feel was the result of rigorous experimentation and numerous iterations. As someone who typically enjoys playing with bold colors, it was a nice change of pace to work within the limitations of black and white typography and grayscale imagery. This project also gave me the rare opportunity to play with Cinema 4D. This was the application I used to create the 3D icons and the subtle and simple 3D animation.