The District Promo Video

objective

To design and produce a video that created awareness for Oakbrook Center’s food hall.

DUTIES

Concept, design and animation.

INSIGHT

Despite being an After Effects user for several years now, I still find the application’s camera system intimidating. It’s my fault really for not using the camera enough, or to be more accurate and fair, very few projects I’ve worked on in the past have warrant its use. However, after using the camera extensively for this project, it has proven to be quite an intuitive system. And let’s be honest, there’s something incredibly satisfying in setting up even the simplest camera movement, hitting play and then watching the virtual camera stream across graphics or zoom into a specific frame.