All The Tunes

objective

To design and produce print and digital assets that promoted a series of music events at The Mall In Columbia in Maryland.

duties

Graphics, design and production.

INSIGHT

After conducting a photoshoot that could easily qualify as one of the longest in human history, our creative team naively came to the conclusion that a single photograph of a vintage microphone would be the perfect asset to promote all future music events. We were wrong. Fortunately, after scouring through several stock sites I managed to find a highly customizable asset that integrated seamlessly with our campaign photography. I’m happy to note that subsequent photoshoots did not repeat the same mistake.