Summer of Surprises

objective

To design and produce print and digital assets that promoted a series of gift giveaways hosted by several participating properties.

duties

Concept, graphics, design and production.

INSIGHT

The initial image chosen for this project left both the marketing manager and I wondering if an alternative image would be more appropriate. On its own, the image of a woman holding a shopping bag is fine, but when coupled with the approved copy, it just seemed out of place and didn’t quite fit with the overall message. The popsicle piñata on the other hand ended up being a perfect fit. The addition of the stylized sun rays helped transform it from mere stock image to genuine illustration with layers of meaning and a delightful complement to the alliterative and catchy headline.