The District

objective

To design and produce print and digital assets that created awareness for Oakbrook Center’s food hall.

duties

Concept, design and production.

INSIGHT

This project was plagued with a myriad of challenges from the very beginning. Even though our photography library contained countless beautiful food images, the marketing manager leading this project was set on using food items that came directly from the food hall we were promoting. Logically, this made complete sense, but there was no budget for studio time, a stylist or professional lighting for that matter. Fortunately, our in-house photographer rose to the challenge and managed to produce some really nice images despite all the limitations.