High Tea & Trends

objective

To design and produce print and digital assets that promoted a London-themed event hosted by Ridgedale Center in in Minnetonka, Minnesota.

duties

Concept, graphics, design and production.

INSIGHT

Inspired by both British punk aesthetic and the clean, geometric angles of Swiss modernism, the concept for this design had the good fortune of being conceived during a time when our primary campaign was close to being retired. This afforded me the rare opportunity and luxury to explore design options that would have otherwise been rejected because they didn’t conform or align with the campaign’s established look and feel. In the end, it was this creative freedom that made the project so enjoyable.