The Wishing Forest

objective

To design and produce a video that promoted a holiday themed multi-sensory experience hosted by Altamonte Mall in Altamonte Springs, Florida.

DUTIES

Storyboards, video editing and art directing.

INSIGHT

This project was added to my queue during a time when I and the rest of the design team were swamped with holiday related projects. I quickly realized that trying to juggle all the different responsibilities required to complete this video, along with my long list of holiday tasks meant that something would in the end be adversely affected. To sustain my sanity, we decided to partner with a production company to help me complete the video.The production company was responsible for finding the right voice talent, procuring music and all animation duties. My responsibilities included storyboards, assembling a final edit of selected footage and overall art direction.